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فهرست مطالب این کتاب |
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JOBS, PEOPLE AND ORGANIZATIONS - Work and jobs - Ways of working - Recruitment and selection - Skills and qualifications - Pay and benefits - People and workplaces - The career ladder - Problems at work - Managers, executives and directors - Businesspeople and business leaders - Organizations 1 - Organizations 2 PRODUCTION - Manufacturing and services - The development process - Innovation and invention - Making things - Materials and suppliers - Business philophies MARKETING - Buyers, sellers and the market - Markets and competitors - Marketing and market orientation - Products and brands - Price - Place - Promotion - The internet and e-commerce MONEY - Sales and costs - Profitability and unprofitability - Getting paid - Assets, liabilities and the balance sheet - The bottom line - Share capital and debt - Success and failure - Mergers, takeovers and sell-offs FINANCE AND THE ECONOMY - Personal finance - Financial centers - Trading - Indicators 1 - Indicators 2 DOING THE RIGHT THING - Wrongdoing and corruption - Ethics PERSONAL SKILLS - Time and time management - Stress and stress management - Leadership and management styles CULTURE - Business across caltures 1 - Business across caltures 2 - Business across caltures 3 TELEPHONE, FAX AND EMAIL - Telephoning 1: phones and numbers - Telephoning 2: getting through - Telephoning 3: messages - Telephoning 4: arrangements - Faxes - Emails BUSINESS SKILLS - Meetings 1: type of meeting - Meeting 2: the role of the chairperson - Mettings 3: points of view - Metting 4: agreement and disagreement - Meeting 5: discussion techniques - Presentations 1: preparation and introduction - Presentations 2: main part - presentations 3: closing and questions - Negotiations 1: situations and negotiators - Negotiations 2: preparing - Negotia tions 3: furthering negotiations - Negotiations 4: difficulties - Negotiations 5: reaching agreement |
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( پشتيباني فروشگاه الكترونيك افه ) تلفن : 22856300 021- پست الكترونيك : info@efeh.com